The first and most important part of the character branding process is the design of a unique, identifiable and entertaining character. Enter Kathryn Wilson (REG's Goddess of Design). Kathy researches our clients company and asks many questions -- What is the company's message? What is the logo? Who is the target audience? -- and on and on and on. You know, she asks questions the clients never dreamt they would answer. But just wait! She takes these answers mixes in the information she has gathered, spices with her inspiration and imagination -- and the magic begins!

Within two weeks she develops a concept and creates preliminary sketches for our client to review. This review time is for changes, color choice, tinkering, tweaking and piquing -- finalizing the recipe for a unique and wonderful character.

Using this final recipe, Kathy creates a final color rendering of your brand new character! Final approval is given, then it's off the drawing board and on to construction.