I am not sure if you are aware but I have been working on a couple of book projects lately. The one that I believe I will finish first is The Mascot Bible! How to create your own mascot program of biblical proportions. I have tried to make it as descriptive as possible by telling fun stories from my performance and small business career and what those experiences have taught me about how powerful mascot programs can be for your organization. So here is my first installment from The Mascot Bible...
When an organization decides to create a new mascot what do you think is the first question they always ask? That's right....what is it going to be? What will "it" look like? I can tell you from experience that "what" the mascot will look like is about third or fourth on the priority list when considering the overall success of any program. I know that brand managers hate me when I say this but I really don't care what it looks like...just give me a costume that will allow a great performer to be great. But the most important step in creating brand and revenue success with a mascot program is by developing a back story for your mascot. First...tell a great story.
I have been writing "The Mascot Bible" a book that I hope will be the quintessential guide for building a top notch mascot program. Here is an excerpt from the Second Commandment - Tell a Great Story...
