What is character branding?

Character Branding is MoneyMaking Fun!  Serious fun that creates an identifiable character who entertains your fans, clients, employees, customers and sponsors.  MoneyMakingFun! develops your message, establishes your brand and creates revenue.  At Raymond Entertainment Group, we know from years of experience that there is a difference between a costume and a complete, character branding plan that infuses a living, breathing entity into your brand experience.

We understand that difference and have developed a method to this madness. Led by Dave Raymond, the team at Raymond Entertainment has helped organizations of every type and size realize the full potential of character branding and the importance of having a plan. As the original Phillie Phanatic, Dave was literally the inside man of character branding that helped make the Phanatic one of the most successful pro sports mascots of all time.  Dave Raymond understands firsthand...

Nothing is more powerful than a message that entertains!